Email template builders are online platforms or software that allow users to create customized email templates simplifying the process of creating visually appealing and professional email layouts for their marketing campaigns.
These tools empower users to create stunning emails quickly. Packed with pre-designed templates, drag-and-drop functionality, and customization options, they allow for easy email design that adapts to any screen size.
According to Hubspot, over 70% of marketers use email as a major channel for content distribution, and 59% claim emailing to be their biggest source of ROI (Return on Investment).
In today’s post, we feature some of the best email template builders for your email campaigns, highlighting their cutting-edge features to help you get the most out of them.
Why Use Email Template Builders?
Here are some of the key benefits of using email template builders.
- The pre-designed templates and user-friendly editors remove the need to start from scratch, thus saving time and effort in composing emails
- They offer an intuitive interface for crafting professional-looking emails, even for those without coding expertise.
- Email template builders maintain brand uniformity by enabling marketers to incorporate branded colors, fonts, and logos into their email designs.
- With responsive design options, these builders ensure that emails appear well-formatted on various devices, including smartphones and tablets.
- Several email template builders offer tools to customize email content using subscriber information, including their name, location, or purchase history
Statistics and Trends on Email Template Builders
Below are some essential statistics and trends regarding email template builders.
- The email template builder market is witnessing significant growth, expected to reach a value of USD 816.48 million by 2030, indicating a Compound Annual Growth Rate (CAGR) of 5.6%.
- The market size is projected to increase from USD 528 million (in 2022) to USD 816.48 million by 2030.
- Businesses are increasingly recognizing the importance of visually appealing and responsive email campaigns, leading to a rising demand for email template builders.
- Small businesses and startups are turning to email template builders more frequently to streamline their marketing efforts and compete effectively with larger companies.
- As the majority of email opens now occur on mobile devices, email template builders are prioritizing the optimization of templates for smartphones and tablets to ensure a seamless user experience.
- Certain email template builders are integrating artificial intelligence and automation features to assist marketers in creating more targeted and efficient email campaigns.
- Email template builders are enhancing their offerings with robust analytics and reporting features, empowering marketers to monitor campaign performance and make informed, data-driven decisions.
Best Email Template Builders
Let’s take a closer look at some of the best email template builders available in the market.
1. MailChimp
MailChimp is among the most popular email marketing services in the market today and that should come as no surprise – it is easy to learn and designed to get marketers up and running as quickly as possible.
Feature Highlights of MailChimp:
- 100+ customizable email templates.
- Custom landing page creation tools.
- Over 100 customizable email templates.
- Integration with 300+ third-party apps and marketing tools.
- Advanced sharing options for social media.
- 24/7 customer service.
MailChimp’s free plan allows users to send 1000 emails monthly with limited pre-built email templates. creative assistant, reporting, and analytics.
Furthermore, the Essential plan costs $13 per month and includes additional features. To access advanced features, click here.
2. Hubspot
Hubspot allows you to create sleek, brand-consistent email campaigns using an easy-to-use drag-and-drop editor. You can choose to customize emails depending on specific customer details in order for a tailored experience.
It also comes with built-in analytic tools as well as A/B split testing to enable you to continuously refine your strategy.
HubSpot’s email template building tool is free to use and it is also bundled in the HubSpot Professional and Enterprise subscriptions.
Feature Highlights of Hubspot:
- Easy-to-use drag-and-drop campaign builder and template editor.
- Tailor emails based on subscriber details e.g. lifecycle stage, list membership.
- Over 100 customizable templates.
- Advanced sharing options for social media.
- 24/7 customer service.
- A/B testing.
- Subscription plans are available.
3. Beefree
With Beefree, you can design your email template from scratch using its page builder online without even signing up or choosing from any of its pre-built templates.
It is free and includes useful design ideas and resources in its blog. If you want to, you can purchase any of its paid templates.
While Beefree is free to use, it has 2 additional pro packages for freelancers, marketing teams, and agencies. The cheapest pro package costs $25 per month.
Feature Highlights of Beefree:
- 1500 free email templates + additional paid options.
- Mobile-friendly designs.
- Integration with several SaaS apps.
- Subscription plans are available.
- one-click export to your favorite sending platform
4. Mosaico
Mosaico is the first open-source email template builder on this list. While it doesn’t have any designed templates that you can use, you have total control over the appearance of your marketing template.
So, if you want a simple template builder that is not only free but available for everyone to see its inner workings, then Mosaico is the way to go.
Mosaico is completely free and 100%. You can find its source code on GitHub.
Feature Highlights of Mosaico:
- Simple template builder.
- Community support.
- Virtually limitless flexibility with customization.
- No paid/subscription plans.
5. Email Monster
Email Monster is a free and simple email template builder with over 100 predesigned customizable templates. It features a Chrome extension that allows users to integrate it directly with Gmail.
Email Monster is free with no subscription plans. It isn’t open-source, though.
The Email Monster basic free plan with up to 40 emails a month and 1 digest/month. It offers a premium plan to access all our Premium Features at $0.99/monthly and $6.99/year.
Feature Highlights of Email Monster:
- Free Chrome plugin for working in the browser.
- with just one click stop spam in your inbox
- Find out if your email was shared or sold
- Convert any of your aliases or senders into a weekly/monthly digest
- Keep your real email address a secret, forever!
- Block emails by senders or by mailbox aliases
6. AWeber
AWeber is a simplistic email template builder aimed at small businesses. It comes with predesigned templates, email automation options, AWeber Smart Designer (for construing email templates), and a marketplace for designing and launching email campaigns.
AWeber’s cost depends on the number of subscribers. It starts with a free plan that offers up to 500 subscribers, 1 email list, and 1 landing page, and then $12.50 per month. It also allows you to choose your billing rate – monthly or annually.
Feature Highlights of AWeber:
- Drag and drop the AMP carousel for adding AMP carousels to emails.
- AI-based design for constructing and recommending emails.
- Marketplace for template designs and campaign launches.
- 24/7 customer service.
- Subscription plans are available.
7. Unlayer
Unlayer is designed for SaaS companies as it allows users to build email templates from scratch which they can merge with tags and embeddable dynamic content that changes based on predefined conditions.
The basic plan is free and then charges $15, and $30 for startups, businesses, and growing businesses respectively.
Feature Highlights of Unlayer:
- Embeddable dynamic content in emails.
- Subscription plans are available.
- Large-scale template management.
8. Campaign Monitor
Campaign Monitor focuses on email marketing and comes with built-in support for unlimited questions in surveys and team collaboration options.
It is free for starters who need only the basic emailing features. It costs $11 per month for a basic plan, $19 per month for an unlimited plan, and $149 per month for the Premier plan.
Feature Highlights of Campaign Monitor:
- Reliable template management.
- Subscription plans depend on subscriber count.
- Surveys with unlimited questions.
- Supports team collaboration.
9. Chamaileon
Chamaileon is designed to enable teams to design email templates collaboratively with drag and drop – no coding required. It also features a built-in email campaign workflow to speed up email marketing.
Get a 14-day free trail and for the best offers and competitive rates, you have to contact their customer support.
Feature Highlights of Chamaileon:
- Team collaboration is even on the same templates.
- Replicable settings for easily testing new designs.
- Flexible account roles for different access levels.
10. Designmodo
Designmodo is a free HTML template builder that offers you the necessary tools to start building and customizing your email template. With it, you can design email templates 20x faster with no prior coding skills.
It allows you to preview email templates in all their glory, share them with colleagues, and test them until they work flawlessly on all devices and platforms.
In addition, you can simply edit and modify the email templates for mobile devices and export them to renowned email marketing platforms like Hubspot and Mailchimp with just one click.
Designmodo’s Postcards are free for individuals with up to 10 modules after which the Plus and Pro plans cost $16/month and $24 per month respectively.
Feature Highlights of Designmodo:
- Modular stackable, customizable designs.
- Unlimited exports.
- Subscription plans are available.
11. Stripo
Stripo is a simplistic email template builder with a responsive builder tool that requires no coding skills. It features built-in AMP support and a preview tool for testing completed designs in different device/screen and browser variants.
It has a free starter plan and then costs $15/month for a basic plan $45/month for a medium and $95/month for a Pro plan.
Feature Highlights of Stripo:
- Supports creating image carousels and accordions using drag-and-drop AMP blocks.
- Design preview/testing in over 70 screen sizes and environments.
- Built-in support for integrating with ESPs and 3rd party tools.
- Subscription plans: Business, Agency.
12. Taxi for Email
Taxi for Email is a simplistic email template creation platform designed to allow teams to build email marketing templates that are testable, replicable, and efficient.
The pricing plan isn’t publicly available so you’ll have to contact them directly for that.
Feature Highlights of Taxi for Email:
- Collaborative tools for teams, access assignments, and user role options.
- Robust testing of template designs in real-time.
- Supports multiple languages.
- Supports email segmentation.
- Pricing is available on request.
13. SendGrid
SendGrid provides straightforward functionality for designing email templates coupled with email functions such as password resets and shipping notifications that are automatic. It also features an open API for integrating with virtually anything.
SendGrid’s basic version is free and then costs $19.95 per month for extra features and then $88.95 for advanced features in the Pro plan.
Feature Highlights of SendGrid:
- Responsive tools for email and signup form design.
- Supports campaign automation.
- Subscription plans are available.
- Built-in support for APIs, Webhooks, and SMTP Relay.
14. Moosend
Moosend is a comprehensive email marketing platform that provides an optimized solution for businesses and users seeking to enlist their leads and enhance profitability.
Feature Highlights of Moosend:
- Craft impeccable newsletters effortlessly using the drag-and-drop editor.
- Leverage artificial intelligence to create compelling subject lines.
- Add urgency to your emails with countdown timers.
- Target specific groups within your subscriber list for more effective communication.
- Visualize your customers’ journeys and automate marketing messages.
- Jumpstart your automation with ready-to-use templates.
Whether you’re a digital marketer or an email marketing associate, Moosend comes with the whole package needed for your email campaigns.
15. Active Campaign
Active Campaign is an all-one email marketing platform that you can use to create personalized content, track engagement metrics, and engage your audience.
With ActiveCampaign, you can develop customized email campaigns, design visually attractive emails, and segment your contacts using the drag-and-drop editor option.
In addition, ActiveCampaign can automate marketing procedures. You can create workflows automatically depending on user behavior and events.
This automation allows you to grow leads, share specified follow-ups, and customize communication.
16. SendPulse
SendPulse is an all-inclusive platform that offers tools for lead generation, audience engagement, and customer retention. SendPulse allows you to design bulk emails using drag-and-drop templates, segmentation, automation, and analytics.
You can increase your mailing list, gather email addresses, and enhance email deliverability with up to 15,000 emails per month for free. Besides that, SendPulse provides over 130 free pre-built email templates, each grouped according to categories.
17. Constant Contact
Constant Contact is one of the best marketing platforms designed to help businesses and users deploy effective email campaigns that convert leads into daily customers.
With the use of customized templates, segmentation, automation, and comprehensive analytics, you can design and deliver engaging emails. Constant Contact gives you the resources you need to get results, whether you’re interacting with current clients or nurturing leads.
In addition, Constant Contact incorporates AI-powered features; just supply a few keywords, then watch the magic occur. Get content options to edit or use just as is. In addition, make sure your email is always opened by using suggested subject lines.
18. Topol
Topol provides an intuitive HTML email template builder that streamlines the process of creating scenic, responsive emails. Whether you’re a freelance designer or a seasoned email marketer, Topol has you covered.
Topol offers more than 150 stunning and user-friendly templates. Without any prior coding experience, you can create polished emails in minutes with these responsive templates.
Topol incorporates the following functionalities:
- Save custom blocks from your templates and reuse them later.
- Use merge tags to customize emails with dynamic information, such as subscribers’ first names.
- Drag and drop your online store products directly into emails.
19. Canva email template builder
Canva is a versatile solution that empowers users to create a wide range of visual content without requiring any design experience. Canva provides an extensive collection of free and personalized email templates that you can use to design professional email newsletters.
Whether you’re advertising products, sharing updates, or sending out invitation emails, Canva has got you covered.
In addition, Canva features a team folder to help you stay organized and manage content.
20. Klaviyo
Klaviyo is a global technology firm that provides a marketing automation platform, mainly used for email marketing and SMS marketing. Klaviyo empowers businesses to reach and engage their customers across these channels.
With Klaviyo, you can design and send targeted email campaigns to your subscribers. You can also create aesthetically pleasing emails using a drag-and-drop editor option or by customizing HTML templates.
In addition, you can automate email flows based on customer behavior, such as welcome series. This facilitates communication with your audience at different stages throughout the consumer journey.
21. Mailerlite
Mailerlite an email marketing platform enables businesses and individuals to create and send email campaigns and track the effectiveness of their email marketing efforts.
MailerLite allows you to create and send visually appealing email campaigns. It also offers a drag-and-drop editor for creating customizable newsletters and promotional emails.
In addition, MailerLite includes tools for designing sign-up forms and landing pages, making it easier to capture and grow your email subscriber list.
22. Zoho Campaigns
Zoho Campaigns is a powerful email marketing tool that enables you to engage your audience effectively. It provides a full-scale tool kit for businesses, advertisers, and agents.
Zoho campaigns include the following features:
- It sends reminder emails to clients at prime times
- You can check various versions for optimal results
- Carry out polls, surveys, attachments, and videos to actively engage your recipients
- Create adaptive content using a simple drag-and-drop editor
- Deliver uniform and targeted information through automated workflows
- Zoho campaigns leave the messages in the recipient’s inbox.
In addition, Zoho campaigns allow you to design eye-catching emails with responsive designs that are compatible with multiple gadgets .
23. Brevo
Email marketing, SMS marketing, and marketing automation are all featured on Brevo, a versatile marketing platform.
Brevo gives companies the ability to design automated digital marketing campaigns, with email marketing being the major focus.
Brevo allows users to design elegant email campaigns effortlessly. Besides that, it provides a drag-and-drop editor, which streamlines email design.
In addition, its servers are optimized for excellent deliverability.
Conclusion
So, which email template builder is the best? Sadly, there is no answer to this because it depends on your requirements, financial constraints, and email marketing objectives.
Choose a platform that is easy to use, has all the capabilities you’ll require as your business expands, and provides tools and assistance to ensure the success of your email marketing campaigns.
